Burger King's Israeli Franchisee Rikamor "Cannot
Accept Closure Decision," Vows to Keep Illegal Restaurant Open.
Settlers
Say Ma'ale Adumim is Part of Israel and Call For Boycott of Burger King.
(Note the contradiction of keeping the Burger King open in Ma'ale Adumim
and at the same time calling for everyone else to conduct a "worldwide
boycott" of Burger King! ) Please write to Burger King to express
your congratulations and support for their principled decision to order
the removal of the illegal Burger King in the Israeli-occupied West
Bank. Please urge Burger King to take all necessary legal steps to ensure
that Burger King is no longer present in the Israeli-Occupied Territories.
Please Write to:
Mr. Dennis Malamatinas
Burger King Corporation
1777 Old Cutler Road Miami,
FL 33157, USA.
Phone: 305-378-7011
Fax: 305-378-7262
email to: Malamatinas c/o Marion Hoffman,
Manager of Community Relations
<mhoffman@whopper.com>
ADC LETTER TO BK:
8/29/99
Dennis Malamatinas
CEO, Burger King
By fax: (305) 378-7262
Dear Mr. Malamatinas:
I write
to you on behalf of the American-Arab Anti-Discrimination Committee
(ADC), the nation's largest Arab-American grassroots organization, to
thank Burger King for its courageous and principled decision to remove
its restaurant from the Israeli-occupied West Bank.
It is our
understanding that Burger King was never properly informed of the location
of Ma'ale Adumim, the West Bank settlement in question, and was led
to believe that this was a part of Israel rather than occupied territory.
As you know settlement activity, including the establishment of businesses,
in areas under foreign military occupation is strictly forbidden by
the Geneva Convention and other instruments of international law. The
status of the West Bank as an occupied territory is not in question
and has been recognized many times by the United Nations, beginning
with UN Security Council Resolution 242. All United States administrations
have regarded Israeli settlement activity as an obstacle to peace. It
is reassuring to know that Burger King did not knowingly participate
in illegal settlement and was deceived by its Israeli franchisee. It
is also reassuring that Burger King quickly moved to order the closure
of the Ma'ale Adumim restaurant as a Burger King. We commend you for
this appropriate and principled stance.
We urge
you to take all necessary to steps to ensure that Burger King is no
longer present in the Israeli-Occupied Territories. Your statement on
the issue rightly points to the importance of Burger King's reputation,
which has now been restored. Please bear in mind that the settlement
movement represents an extremist viewpoint at odds with US policy and
the consensus of the international community and international law.
Once again,
we thank Burger King for acting promptly to correct this situation once
the full facts and implications became clear.
Yours,
Hala Maksoud, Ph.D.
President
ARTICLES ON VOWS TO DISREGARD AND OVERTURN BK'S DECISION:
The following
two articles detail Rikamor Ltd. and the American Zionist movement's
vows to disregard and overturn Burger King's decision to close the settlement
BK.
Ha'aretz Daily <http://www3.haaretz.co.il/eng/htmls/kat13_6.htm>
Sunday, August 29, 1999
Israeli franchisee vows to fight decision to close Burger King in
Ma'aleh Adumim
By Nitzan Horowitz and Shlomo Shamir, Ha'aret z Correspondents and
Itim
WASHINGTON
- Following Burger King's decision to remove its name from its franchisee's
restaurant in Ma'aleh Adumim, Arab and Muslim organizations in the United
States have canceled their boycott of the fast food chain, announced
three weeks ago.
Meshulam
Riklis, chairman of the board of directors of Rikamor Ltd., the Burger
King (BK) franchisee in Israel, said Friday in Los Angeles that he would
fight the chain's decision to close the restaurant. He said the company
had informed him by letter that it would not have approved the location
because of the peace process and the sensitive situation in the area.
But Riklis added that Rikamor had received all the authorizations required.
Sources at Rikamor said that BK representatives had visited the restaurant
before it opened and were aware of the location.
Abraham
Foxman, head of the Anti-Defamation League, sharply criticized Burger
King's decision. In a letter sent yesterday to BK's CEO, Foxman charged
that BK was bowing to the pressure of Arab and Muslim organizations
in the United States, and that the decision made the company an accomplice
to efforts to renew the Arab boycott. If BK does not reconsider, Foxman
warned, the matter would be brought to the attention of the Secretary
of Commerce, the Attorney General and the Congress.
The mayor
of Ma'aleh Adumim, Benny Kashriel, said the decision would harm the
peace process. Politics and the food business should not be confused,
he added. Kashriel said he has already contacted Malcolm Honlein, President
of the Conference of Presidents of Major Jewish Organizations, the White
House and the State Department. He warned that if BK doesn't withdraw
its decision, he will call on American Jewry to boycott the chain. The
International Christian Embassy in Jerusalem has also informed its 2,500
delegations throughout the world to fight the decision, and will, if
necessary, ask its supporters to join the boycott. Kashriel has also
contacted Prime Minister Ehud Barak, and MKs from the Likud, and wants
a special Knesset session on this matter.
AP Worldstream
BY NATI HARNIK
MAALEH ADUMIM, West Bank
Backed
by Jewish settlers who long for brand-name legitimacy, Burger King's
Israeli franchisee swore Friday to fight the fast food giant's break
with a branch in a West Bank Jewish settlement.
The conflict
is resonating in a country where brand names that blight other landscapes
are seen here as hard-won symbols of legitimacy defiant tokens of resistance
to decades of boycotts of Israel by companies under pressure from far
more lucrative Arab markets.
Angry Israeli
settlers called for a worldwide boycott of Burger King restaurants and
a halt to Israeli-Palestinian peace talks, after the chain canceled
its franchise in Maale Adumim, a Jewish settlement near Jerusalem.
The decision
followed a threat by Arab Americans to boycott the chain if the Maale
Adumim eatery remained open. A statement from Burger King headquarters
in Miami did not mention the threat, saying the decision was made for
''commercial reasons and in the best interests of hundreds of thousands
of people'' who work for the chain.
Meshulam
Riklis, the Israeli magnate who chairs Rikamor, the franchisee, instructed
his officers to take action by ''all legal means available to the company''
in Israeli courts to resist Burger King's decision.
''Rikamor
received all the required permits according to the international regulations
of Burger King, and we cannot accept'' the closure decision, a Rikamor
statement said.
Maaleh Adumim residents began mobilizing an anti-boycott boycott of
Burger King.
''This
Burger King will be open a long time,'' Noah Maayan, the manager of
the Adumim Mall, said after ordering a Whopper.
The Arab
boycott all but died after the 1993 breakthrough Oslo accords brought
Israelis and Palestinians to the negotiating table.
Now, Pepsi,
Pizza Hut and Blockbuster logos dot the land, and once-exotic Japanese
car models kiss bumpers on the highways but most companies remain wary
of trading in land Palestinians hope to claim in a final settlement.
The decision
was welcomed by the Arab groups that had pressed for the break.
''We are
glad that Burger King came to realize that its participation in Israeli
settlement activity was irresponsible and must end,'' said Hala Maksoud,
president of the American-Arab Anti-Discrimination Committee in Washington,
D.C.
The decision
hit this community especially hard many among the 25,000 residents are
moderates who back evacuating further-flung settlements in order to
keep Maaleh Adumim within Israel in a final settlement.
Maaleh
Adumim's mayor, Benny Kashriel, called Burger King's decision a ''a
shame and an abomination.''
Kashriel
was elected head of the settlers' council after Prime Minister Ehud
Barak, a moderate committed to ceding land, trounced hard-liner Benjamin
Netanyahu in May elections.
The mayor
represents a new generation of settlers who concede some other settlements
must go, as opposed an older guard of absolutist settler leaders, and
he is seen as the perfect leader to persuade Barak to keep as much territory
as he can.
That's
why Burger King's pullout hit so hard, Kashriel told The Associated
Press: His city was not the kind of extremist settlement that necessarily
alienates the Arabs.
''Maaleh
Adumim, in the final agreement, will be a legal part of Israel,'' he
said, lining up for a meal on a typically slow pre-Sabbath Friday afternoon.
Meantime,
he said, he would pull out his own big guns. ''We are calling on Jewish
organizations and our friends, Jews and Christians, to boycott Burger
King,'' he said. He appeared to have backing among U.S. Jews: In a letter
to the company, Anti-Defamation League national director Abraham H.
Foxman said the decision ''represents a blatant capitulation ... to
American Arab and American Muslim organizations.''
Kashriel
said the decision could backfire and harm Palestinians. He said his
council was considering blocking some 1,000 Palestinians who work in
the settlement's industrial zone from coming to work, and would stop
providing essential services _ firefighters and ambulances to neighboring
Palestinian areas.
''Connecting
hamburgers to international politics is a stupid thing to do,'' he said.
Burger King operates more than 10,500 franchises around the world, including
more than 40 in Israel. The company also has 80 restaurants in the Gulf
states of Saudi Arabia, Kuwait, Qatar, Oman and the United Arab Emirates.
It plans to open restaurants in Jordan, Bahrain, Egypt and Lebanon.